"Borin van Loon? This talented and incisive illustrator is featured in many of the books in the "Introducing ..." series. In this book, collage and illustration are used with short, pithy text to introduce the concepts..." (see Introducing Genetics review)
"...what pictures they are! Borin Van Loon's clever and exhaustive illustrations should be the required text for anyone who wants to design educational graphics."(see DNA for Beginners review)
"I am beyond over the moon and somewhat beyond belief that someone with your talent has captured so well what I have  conveyed in text. Your images immensely flatter my text,  and far better than any other image by any other person could have ever done. As I went through the illustrations this morning, I chucked with delight (actually,  laughed out loud)..." Eileen Magnello (author of Introducing Statistics)

The Introducing... series

Click the cover for its own webpage (shown in chronological order of publication in the UK - apart from 'DNA')...
Darwin cover thumb IntroGenetics Borin Van Loon IntroBuddha GG Borin Van Loon Intro Sociology Borin Van Loon: Introducing Cultural Studies thumb IntroMaths Borin Van Loon: Introducing Media Studies thumb Borin Van Loon: Intro Crit Theory GG Intro Hinduism thumb Borin Van Loon: Intro Stats thumb DNA original cover

Borin Van Loon has created fifteen Beginners-style books over the years; relaunched by Icon Books in their Introducing... Graphic Guide series with new livery.  Icon Books was formed in 1991 expressly to publish a groundbreaking series of illustrated guides to topics such as Freud, Marx, Darwin and Einstein. The books became a huge success throughout the world, especially following titles on Postmodernism and Stephen Hawking in 1995. The series - which has sold in excess of 3 million books - has been hugely acclaimed for its innovative and truly brilliant combination of words and pictures.

The series is a unique blend of authoritative text by notable authors and stunning visuals, comic strip, typography and illustration creating the perfect introduction to abstruse, 'difficult' and jargon-ridden topics. Van Loon's eclectic approach is perhaps best exemplified by the Mathematics and Sociology books which are pure collage works from a myriad sources. It's the fulfillment of a long-held ambition to create one of these books in this way - barely picking up a pen or brush - and now he's done two! Elsewhere dip-pen and brush drawings enrich the mix.

Richard Appignanesi, poet, novelist, impressario and series editor of the 'Introducing' series, took the precursor of these books, 'Marx for Beginners' by the Mexican artist, Rius and - working with writers, designers and illustrators - established a whole new genre in publishing: the documentary comic book. The series now comprises nearly a hundred titles - a remarkable achievement. Richard's novel has a cover-painting 'Domestic Interior' by Borin Van Loon.

Reviews

(A Review section now appears at the bottom of each book's page.)

<< ... the "Introducing . . ." series surveys a number of heady topics in a lavishly-illustrated format. Readers wanting light but not insubstantial overviews of such topics as postfeminism, postmodernism, and semiotics will find them herein. [They] tend to be written from a British point-of-view, but for North Americans that can be enlightening. >> (The Cultural Construction Company Book Club Queue)

The Beginners / Introducing Books -- "Their cartoon format and irreverent wit make difficult ideas accessible and entertaining."- Newsday

I was led to graduate studies by a fascinating comic book that raised intellectual questions within a fun format. So, I place a lot of stock in illustrated books -- sort of like hefty comic books with thought-provoking content. For a fun exploration of some of the ideas presented above, try the illustrated/comic book series "Introducing..." or "...For Beginners." Some of these include:
Introducing the Enlightenment, by Lloyd Spencer and Andrzej Krauze. Cambridge: Icon. 2000.
Introducing Media Studies, by Ziauddin Sardar and Borin Van Loon. New York: Totem. 2000.
Introducing Cultural Studies, by Ziauddin Sardar and Borin Van Loon. New York: Totem. 1998.
Postmodernism for Beginners, by Jim Powell. New York: Writers and Readers. 1998.
(Excerpt from "A Guide to Philosophical Discussions of Community Media" by John W. Higgins, "Community Media Review", 25:2 (Summer 2002).

A verbal 'review'...
While attending the launch of The Health Matters Gallery in London's Science Museum in 1994 (opened by Dr James Watson), Borin was standing near to his huge mural on DNA (executed in 'Introducing...' style using collage caricature and cartoon), he met a genetics researcher who had first become inspired to study and graduate in the subject by reading Borin's 'DNA for Beginners'. Such is the power of books; this chance meeting somehow makes it all worthwhile.

Borin Van Loon: 'Capitalism for beginners'  Borin Van Loon: 'Capitalism for beginnners' 2 
A blast from the past (1981: Borin's first ever 'Beginners' book - which hasn't got its own page yet)...
Capitalism for Beginners. LeKachman, Robert and Borin Van Loon.
Highly readable, and illustrated with cartoons. Explains the theories of Adam Smith, Karl Marx, John Maynard Keynes, Milton Friedman, and others.
(http://www.newparty.org/econo.html#leka)

This is another of the excellent documentary "comic books" published by Pantheon Books. However, just because it is a "comic book" and uses well-selected illustrations to drive home its point (often with considerable good-natured humor), do not think that it isn't also an insightful and well-researched guide into the workings of the capitalist system. This book isn't a piece of "free market" propoganda. The author consistantly points out the shortcomings, absurdities, and out right injustice of the system. In fact, his examination of why so many Americans continue to support the capitalist system, when it is clearly contrary to the best interests of 9 out of 10 of us, is among the best I've seen. After reading this book you will know the basic textbook concepts of economics. You will know mecantilism from monetism, and microeconomics from macroeconomics. You will be familiar with the theories of Adam Smith, Karl Marx, John Maynard Keynes, F.A. Hayek, and Milton Freidman. You will understand the law of the falling rate of profit, and how paying lower wages can only temporarily offset this. You will know what a multinational corporation is and how they operate. Indeed, the author's warning about "corporatism" (in 1981) is down right prophetic. Some people might be tempted to write this book off as dated or obsolete because it was first published in 1981. On the contrary, because of the good old "business cycle" conditions are once again very simular to those of the early eighties.... The author is no wild-eyed radical. He was a Distinguished Professor of Economics at the City University of New York.[5 star review] (http://www.fetchbook.info)


Reviews of individual titles gleaned from the Web appear on relevant pages.

Darwin...
Genetics...
Buddha...
Eastern Philosophy...
Sociology
Cultural Studies...
Mathematics...
Media Studies...
Critical Theory...
Science...
Psychotherapy...
Hinduism
Statistics
DNA

Click here for the link to Icon Books

Home / Email
©2004 Copyright throughout this site belongs to Borin Van Loon